“You carry the stories of the people that make your clothes” – Inspired by Ali Hewson
Handprint, the beautiful and provocative film by talented director Mary Nighy, has been awarded Silver at the Cannes Lions 2014, in the Young Director of the Year charity category.
Premiered at the 2013 International New York Times Luxury Conference, in Singapore, Handprint, shot by talented director Mary Nighy and featuring Elettra Wiedemann, compels viewers to confront the origins of their clothes.
The film was commissioned by Eco-Age, who asked Mary to interpret the ethical and social issues in the fashion supply chain. Produced by Stephen Whelan and Serena Noorani at White Lodge, it was co-written with Creative Director Zoe Franklin.
In light of the Rana Plaza tragedy in Bangladesh, this film could not be more poignant, as it asks the consumer to be curious and consider their decisions when buying. Our friend and long-time collaborator Journalist Lucy Siegle, said at a recent V&A talk “when you pick up an item of clothing, imagine yourself wearing it at least 30 times, then it is probably worth purchasing.” The stylist on set researched the origins of the different fabric workers, to source authentic work clothing worn in each area. A choice selection from our GCC dress archive was also featured in the film, to highlight the importance of traceability and transparency; there is nowhere to hide in Nighy’s Handprint.
Speaking about the film, Mary said: “Many people’s hands touch our clothes before we wear them. If we could see or speak to those people, we might think about them and our clothes quite differently. Handprint is a short film which imagines what it would be like if we could connect to the people who make our clothes, and encourages us to remember them.”
Livia Firth said: “The more I see this film, the more I realise just how important it is for all of us to make the connection with the hands of the real people who make our clothes. We can make a difference to their lives by never forgetting this connection.”
Go behind the scenes at the filming of Handprint with Mary Nighy and Livia Firth here
Credit: Eco Age